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Born by a love for racing and an astute approach to business – the dream of Dragon Racing first began in 2008 with an invitation from Fiorano Ferrari UK for Leon Price and his friend Jack Gerber.

The Ferrari experience welcomed Leon and Jack to a track day at Monza, driving the F430 road cars and 360 Challenge race cars. The Ferrari’s beauty and driving experience left the pair instantly hooked, and over the next 12 months, Leon and Jack attended more than 20 Fiorano track days, acquiring their very own 430 Challenge race cars.

Leon’s first race win came at Snetterton in 2010, during the GT Cup season which led to a growing dedication to the sport, bringing many more podiums to follow.

2011 was a turning point for Leon’s racing passion as his professional driver coach, Rob Barff, persuaded him to purchase the new 458 GT3 Italia. Together, Leon and Rob, entered the car in the new GT Trophy Endurance championship – thus Dragon was first born – the car ran by FF Corse under the ‘Dragon Inc’ name, won all four races at Donnington Park, Snetterton, Oulton Park and Brands Hatch as well as the overall championship.


A great affinity between Dragon’s Chairman, Leon Price, and Hong Kong, in which he spent a large portion of his life, fuelled the idea of introducing the Dragon logo and the accompanying number 88.

Highly valued within Chinese culture, these two elements are representations of great power, good luck, and strength – core values embodied by Dragon Racing.


From a small company of motor enthusiasts, Dragon Racing is now the UAE’s premier Motorsport and Automotive company, specialising in unique track activities, be-spoke events, and supercar maintenance.

Based at the Dubai Autodrome, the Dragon team is made up of over 20 full-time employees and many more international part-time specialists. Managed by CEO Brad Fincham, Dragon has become the leading Ferrari & AMG-approved GT race team in the GCC, counting a total of 262 podiums, 20 championships, and welcoming over 125 drivers so far.

Equipped with a fleet of contemporary race and premium track vehicles, a best-in-class workshop, storage and tyre fitting facility – Dragon Racing provides a service that’s “for the enthusiast by the enthusiasts”.

Enriched by marketing and events executives, professional multilingual driver coaches, and factory-trained technicians, Dragon Racing is the solution to ultra-high-end retail Driving Experiences, Corporate Events, Premium Track and Test Days at incredible venues around the Middle East since 2014.


Dragon Racing first began as an international racing team and has since amassed an extensive record of success with race wins at tracks all around the world. These bold ambitions now go beyond the track, where Dragon has developed into a high-octane-fueled leisure provider without forgetting its origins.


On the 15th September 2017, Dragon Racing opens the doors to their new Headquarters in the heart of Dubai Autodrome. Bringing together all elements of the business under one roof.

As you walk through the front doors you are greeted by our Retail Showroom space and Espresso Bar. This area accommodates race drivers, corporate clientele & the general public.

A museum containing personalised scale model race cars, trophies, and black & white photos displaying some of the most exciting moments in the history of both the automotive and motorsport industries, as well as highlighting some of Dragon Racing’s own victories.

The Dragon Race Shop hosts a variety of products – many of which being well-known brands: Sabelt Racewear, MRTC Race Radios, Bell Design helmets, HANS devices, Puma x Ferrari clothing, Amalgam and Built-up car Models, plus Paul Oz paintings.

Race Shop

Leading from the reception area is a dedicated office space, the Dragons Lair – responsible for all of Dragon’s financial and administrative activities, along with the boss’ office.

A separate entrance to the right off the reception area leads into the Le Mans recreational room which houses our dedicated simulator and data analysis rooms, a dining facility, and Dragons’ nascent motoring library. All of which is complemented by our custom-made Toulet pool table and a separate lounging area.

Through the Le Mans room, you reach the vast in-house, air-conditioned vehicle storage facility housing both the luxury road cars alongside race cars.

Before finally arriving at the Workshop, where we have brought together our GT and Radicals, our engineering machine shop, engine build room and spare parts department.

Several rooms and areas are suitable to host bespoke corporate events, dinners, and product launches.

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The Social Dragon